ABOUT SKARDE
Practice & Experience
With more than 20 years of experience working with the highest-level clientele in the corporate, government and private sectors, our principals are masters at helping clients resolve the most complicated communications and strategic challenges, advancing their interests and building the right arguments before the public.
Skarde is an advertising, marketing and strategic communications advisory. We represent clients who face complex challenges requiring extraordinary solutions.
Engaging our team to problem solve is a crucial arrangement for individuals and businesses. We are leaders in crafting, asserting and defending the global image of our clients in the media, while using our network of stakeholders to ensure that their message reaches their audience at the right time.
We select clients with the utmost care. Our relationship with them is exclusive and long-term. This allows us to offer an unprecedented level of focus, attention and detail.
20+ Years of Experience
We have over 20 years of experience resolving the most critical communications challenges across industries for the highest-level clients.
WHY US
Local Knowledge, Global Scope
Our integrated communications solutions excel, because they hinge on applying an international scope to our in-depth local knowledge.
Unparalleled Attention
Our principals act as embedded, senior-level, personal advisors to our clientele, ensuring the utmost detail, care, attention and team-harmony.
OUR FOUNDER & CEO
Marina Anferova is the founder and CEO of Skarde, an integrated marketing and communications agency serving corporate and institutional clients. A specialist in advertising, marketing and strategic communications, Marina has spearheaded integrated public relations campaigns for clients across disparate industries and geographies over the past decade — from the EU to the Middle East, spanning sectors as varied as telecommunications, bio-nutrition, technology, venture capital, financial services and real estate.
Marina and her team have time and again helped clients structure, manage and implement industry-redefining, local and global multichannel advertising and marketing campaigns to strengthen their bottom-line and advance their interests. Her work runs the full breadth of the discipline — brand strategy, communications, market research, market-entry advisory and international business development — and she has repeatedly guided clients through complex challenges, from reversing revenue decline and returning businesses to profitability, to rebranding established names and building campaigns that reach audiences at scale across digital, print and broadcast channels.
Beyond campaign delivery, Marina serves as a trusted advisor to executives on positioning, reputation management and market expansion, helping organisations enter new markets and establish a durable competitive presence. Her expertise is rooted in years of experience designing thought-provoking and analytics-driven campaigns, and in a track record of forging long-term partnerships that continue to deliver results well beyond their initial mandate.